SYSTEM AND METHODS FOR CONNECTING MARKETING INVESTMENT TO IMPACT ON BUSINESS REVENUE, MARGIN, AND CASH FLOW AND FOR CONNECTING AND VISUALIZING CORRELATED DATA SETS TO DESCRIBE A TIME-SEQUENCED CHAIN OF CAUSE AND EFFECT

摘要

This invention relates to methods that connect marketing an investment over time to a financial impact. Previously, business leaders had no way of understanding the cash-on-cash return on their company's marketing investment across revenue, margin and cash flow metrics. Embodiments of the present invention use a marketing expense establishment (110), a marketing campaign performance correlation (140), an audience belief assessment correlation (160), an audience behavior assessment correlation (180), and a financial impact assessment correlation (195) to determine the cash-on-cash return on their company's marketing investment across revenue, margin and cash flow metrics.