METHOD AND SERVICE APPARATUS FOR CALCULATING EXPECTED CHARGE ON KEYWORD ADVERTISEMENT, AND RECORDING MEDIUM RECORDING PROGRAM FOR PERFORMING METHOD FOR CALCULATING EXPECTED CHARGE ON KEYWORD ADVERTISEMENT

摘要

The present invention relates to a method and service apparatus for calculating an expected charge on keyword advertisement, and a recording medium recording a program for performing the method for calculating an expected charge on keyword advertisement. According to the present invention, daily expected charges are estimated based on expected numbers of clicks generated for respective keywords adapted to advertise a product on sale from an open market, the daily expected charges are notified, and thus an expected charge corresponding to keyword selection of an open market seller can be automatically estimated by taking into account past data and keyword competition states, thereby enabling the open market seller to efficiently establish an advertisement budget. Furthermore, an average PPC for a keyword selected by the open market seller is estimated through calculation based on a previous bid price and the number of clicks for the keyword, thereby providing guidance on determination of a bid price for the keyword to the open market seller. Furthermore, an appropriate advertisement budget required for keyword advertisement management of the open market seller can be proposed, thereby preventing automatic termination of keyword advertisement from being caused by insufficiency of a balance. Moreover, advertisement expenses can be maintained at an appropriate level even when a bid price is raised by excessive competition between advertisers, thereby providing a desirable effect of satisfying both an advertiser and a service provider providing keyword advertisement.;COPYRIGHT KIPO 2016