A system capable of estimating the subconsciousness of a subject with high accuracy is provided. The subconsciousness estimation system includes first classification destination images 1211, 1212, 1213, and 1214 that are still images or moving images including combinations of characters that indicate the first type concepts and characters that indicate the second type concepts. An image display control unit 111 that causes the image display unit 13 to display first target images 1241 and 1251 that are still images or moving images including characters corresponding to one of the first type concept and the second type concept, and a subject. The operation trajectory recognition unit 112 that recognizes the first operation trajectory that is the trajectory of the touch operation Ot of S via the operation detection unit 14, and the connection between the first type concept and the second type concept based on the first operation trajectory. And a subconsciousness estimating unit 113 that estimates the subconsciousness of the subject S.
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