A system and method is described by which a business entity provides an incentive to a third party to develop and publish a Web application that facilitates access to a Web service hosted by the business entity. In accordance with the system and method, a user attempts to use the third-party Web application via a Web browser executing on a client device, but fails because the user is unauthorized to use the service. Responsive to attempting to use the third-party Web application, tracking information is downloaded to the client device via the Web browser. The user then accesses a Web application hosted by the business entity to subscribe to the Web service. The Web application hosted by the business entity detects the tracking information stored on the client device and initiates a process for issuing payment to the third party responsive to detecting the tracking information.
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