Method and Apparatus for Marketing of Advertisement Based on User Influence

摘要

An advertisement marketing method based on user influence and an apparatus thereof are disclosed. The present invention relates to an advertisement marketing method based on user influence and an apparatus thereof, which analyze the influence of SNS users based on social data, select the SNS users to advertise specific products, and match the selected SNS users with the specific products to analyze advertisement performance. The advertisement marketing method includes a data collection process, a data processing process, an influence analysis process, and an advertisement service process.