A system and method is disclosed for profiling subjects and objects based on subjects' responses to various objects, for purposes of determining and presenting the objects most likely to generate the most likely response from each visitor. Object ratings are explicitly submitted by subjects or derived implicitly from visitor interactions with the objects. A profiling engine processes the ratings information and generates compact profiles of each subject and object based on similarities and differences in affinities between the group of subjects and the group of objects. The object profiles can be clustered to create behavioral object categories. Additionally, a modeling module inverts the abstract subject and object profiles into marketing attributes. The system has application in market analysis and segmentation, behavioral targeting, product placement, and online advertising, to name but a few applications.
展开▼
