Merchant Referal Based Coustmer-Merchant Transaction System

摘要

The present invention relates to a customer loyalty and rewards platform establishment and management of operation. In an example embodiment, the system includes a platform having one or more modules and one or more databases corresponding to the respective modules. The merchants and customers both having one handheld device which are configured with the platform over a virtualized cloud-based system for distributed communication via a communication network. The platform includes a processor which is operable for automatically sending, activating, and redeeming one or more digital incentive for a financial amount by applying the financial amount as a credit or discount for a predetermined spend activity by the consumer at a registered merchant within the platform.