BEACON-TRIGGERED GIFTING AND TEMPORARY MICRO DYNAMIC VIRTUAL SOCIAL COMMUNITIES WITHIN A RETAIL ENVIRONMENT

摘要

Systems and methods are provided for implementing the exchange of electronic gift cards. A purchaser may purchase an electronic gift card and specify a recipient (400). The recipient may receive an initial notification of the gift (402), which excludes a portion of the gift description. The recipient may receive a supplemental notification (408) providing the excluded portion of the gift description, when the recipients personal electronic device (130) detects the presence of a wireless beacon (120) within one or more redemption locations. The recipient may be prompted to accept or reject the gift (410), and/or to submit thank you content at the time of gift delivery (414), which may be relayed to the purchaser via direct messaging and/or social media. The wireless beacons (120) may also be utilized for providing personalized retailer services, and forming temporary micro dynamic virtual social communities (620, 621, 622).