PRICING METHOD AND DEVICE, AND COMPUTER-READABLE STORAGE MEDIUM

摘要

The present invention relates to the technical field of electronic commerce, and provided thereby are a pricing method and device, and a computer-readable storage medium. The pricing method comprises: determining a price vector to be tested according to a set of price vectors and a conversion rate score corresponding to each price vector (S102), wherein each price vector in the set of price vectors comprises the price of one or more inventory units in the same period; selecting an optimization direction according to a result of comparison between the conversion rate score corresponding to the price vector to be tested and a reference conversion rate score, and determining an optimized price vector on the basis of the optimization direction (S104); and updating the current price of the inventory unit using the price in the optimized price vector (S106). As a result, multiple inventory units may be adjusted as a whole, thus increasing the traffic conversion rate. In addition, a price may be automatically updated without manual intervention, thereby reducing labor costs.