There is described an apparatus for shaping a tobacco industry product, the apparatus comprising a shaping head configured to change the shape of a first end of the tobacco industry product. The apparatus also includes an actuator configured to move the shaping head and/or tobacco industry product such that the shaping head is brought into contact with the tobacco industry product in order to change the shape of the first end of the tobacco industry product. The actuator can be configured to move the shaping head and/or tobacco industry product in a direction substantially parallel to a longitudinal axis of the tobacco industry product. The shaping head can be brought into contact with a first longitudinal end surface and/or an inner surface of the tobacco industry product in order to change the shape of the tobacco industry product. Also described is a corresponding method of shaping a tobacco industry product and a tobacco industry product formed using the method.
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