DYNAMIC ASSIGNMENT OF MEDIA ADVERTISING ORDERS TO BROADCAST INVENTORY

摘要

A planning system obtains an order attribute table associating media advertising orders with flexibility attribute values that indicate scheduling flexibility, and generates an inventory table having cells representing station-daypart combinations. The cells of the inventory table are assigned flexibility attribute values corresponding to the flexibility attribute values of orders booked into corresponding station-daypart combinations. The planning system makes a comparison between a first flexibility attribute associated with an un-booked order and a second flexibility attribute associated with a booked order already booked in a particular station-daypart combination, where the comparison shows that the un-booked order has less scheduling flexibility than the booked order. In response to the comparison, an association between the booked order and the particular station-daypart combination is replaced with an association between the un-booked order and the particular station-daypart combination. A plan lineup is then generated based on the inventory table.