METHOD FOR DISPLAYING AND CHANGING MOBILE COMMERCE ELEMENTS WITHIN NATIVE APPLICATION INSTANTLY WITHOUT CODE BUILD

摘要

In a general native mobile commerce application the eCommerce elements like shopping cart, quick cart, add to cart, checkout button, discount code box, promotional offer image banner, product image sliders and carousel, product image advertisement banner, product categories icons or list, product specification sheet display, product price offers, customer support call button, tag cloud, best products, top selling products, deal products, label-ribbons-stickers, flash sale count down timer, social share, product statistics are displayed in a customized screen display options and are merchants specific screen options and design of the mobile application using programming code implemented by the developer. This system allows the merchants to bring these mobile commerce elements but not limited to this list, in the mobile commerce application by specifying, storing, validating and generating computer codes and parameters within the internal storage of the native mobile commerce application. The elements are displayed dynamically in the customer's mobile commerce application instantly with a click of the button by the merchant. The merchant doesn't require code build process for their native mobile application code for this element display and changes. This invention is also allowing the merchant to store computer codes for different screen options and mobile commerce screen design. The invention enables the merchant to display the screen elements options targeted for the mobile user audience from different criteria like mobile user location, mobile user gender, mobile user age, based on other personal profile information by matching the profile information to the screen display option assigned for the criteria but not limited to this list. The merchant will use a web-based application to define these screen options from another entity or software module. The screen options programming code defined by the merchant will be published to mobile devices of end customers' mobile commerce application screen, immediately without any code build process as native mobile elements. This method doesn't use web-view, hybrid or HTML5 techniques for displaying the mobile commerce elements dynamically. The new design will be reflected in the ecommerce application of the user mobile device as soon as the merchant make it available. The new design screen options and parameter information are dynamically available from the ecommerce back-end web-server as JSON data format via RESTful web services and are stored within the native ecommerce mobile app as local storage data. The new design option for the screen and parameter information includes the page design code information, display rule information, ecommerce element content information, URI information for images and media assets and page and elements render priority order information and other element property information.