There is provided a process for manufacturing a firefighter protective garment. The process includes providing an outer shell material having an exposed surface; printing one or more reflective features directly on the exposed surface of the outer shell material; cutting the outer shell material to define outer shell panels; and assembling the outer shell panels to form an outer shell of the firefighter protective garment with the reflective features facing outwardly of said garment. There is also provided a firefighter protective garment, including an inner liner and an outer shell made from a flame-resistant material, the outer shell extending over at least a portion of the inner liner. The outer shell has an outermost surface, the outermost surface including reflective features printed directly thereon, the reflective features facing outwardly of said firefighter protective garment. The garment may be a firefighter protective coat and/or firefighter protective pants.
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