CUSTOMIZED GRAPHICAL USER INTERFACE LEVERAGING DYNAMIC CUSTOMER RELATIONSHIP CHAINS

摘要

Apparatus and methods are provided for adjusting a display on a graphical user interface (“GUI”) of a first customer's online banking portal. The adjusting may be performed by leveraging transactional and behavioral data of a second customer and a third customer. The second customer may have a relationship with the first customer. The third customer may have a relationship with the second customer and not the first customer.