An information technology platform for personalizing an experience of a visitor at a non-profit venue comprising: a network; a server in communication with the network; a mobile computing device to be carried by the visitor, the mobile computing device in communication with the server via the network, wherein the information technology platform determines personalized information about the visitor; a recommendation engine associated with the server, wherein the recommendation engine is to receive the personalized information about the visitor and to output a suggestion for a personalized experience for the visitor, wherein the information technology platform conveys the suggestion for the personalized experience to the visitor, wherein the personalized experience is to encourage philanthropic activity; and a social networking system for digital communication between the visitor and other visitors, and for sharing information or media related to the non-profit venue or to a philanthropic campaign associated with the output suggestion.
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