An information technology platform for personalizing an experience of a visitor at a non-profit venue, the platform comprising: a network; a server in communication with the network; a mobile computing device to be carried by the visitor, the mobile computing device in communication with the server via the network, wherein the information technology platform determines personalized information about the visitor; and a recommendation engine associated with the server, wherein the recommendation engine is to receive the personalized information about the visitor and to output a suggestion for a personalized experience for the visitor, wherein the platform conveys the suggestion for the personalized experience to the visitor, wherein the personalized experience is to encourage philanthropic activity; and a ticketing system to generate credentials for authorizing entry of the visitor into the non-profit venue.
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