Disclosed is a product anti-counterfeiting verification method based on an electronic insurance policy. The method comprises: determining that a product packaging material of a current product to be verified is not damaged, wherein the product packaging material is provided with an insurance policy marker, the insurance policy marker is provided with information to be verified, and the information to be verified includes an insurance policy code and anti-counterfeiting information or includes the anti-counterfeiting information and an anti-counterfeiting code corresponding to the insurance policy code; acquiring the information to be verified on the insurance policy marker, uploading the information to be verified to an electronic insurance policy claim system, and inspecting the insurance policy marker according to the information to be verified; if the electronic insurance policy claim system determines that the insurance policy marker is authentic, a smartphone receiving first identification conclusion information; and if the electronic insurance policy claim system determines that the insurance policy marker is counterfeit, the smartphone receiving second identification conclusion information for prompting an inspector that the insurance policy marker is counterfeit. The method can enhance the anti-counterfeiting capability of products, reduce the circulation of counterfeit products on the market, and improve the inspection rate of the products.
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