SERVER FOR EVALUATING USER THROUGH ANALYSIS OF SOCIAL NETWORK, AND METHOD AND SYSTEM FOR EVALUATING USER THROUGH ANALYSIS OF SOCIAL NETWORK

摘要

An SNS analysis server is disclosed. The SNS analysis server comprises at least one processor for analyzing SNS activities of a user by using information regarding an SNS account of the user and information including an evaluation application of the user, and determining and providing an evaluation score for the user on the basis of the analyzed SNS activities of the user. Therefore, a non-target customer with no credit rating can be given an additional opportunity for a loan, and a job seeker can be given an additional job-hunting opportunity according to a social evaluation. A business operator can hire an employee more suitable for job aptitude, block a black-listed consumer in advance, and conduct marketing by analyzing a marketing target to better understand customer propensities and needs.