The present invention relates to the field of a business idea. The purpose of the present invention is to solve a problem that the effect of marketing through existing media gradually decreases as the influence of mass media decreases. In particular, beauty brands sensitive to trends or consumer preferences need a new form of marketing. To this end, there are provided personal media having characteristics that the existing media do not have, such as immediateness, interactiveness, playability, and persistence. Therefore, by using storytelling marketing with the characteristics of the personal media, a deeper understanding of what the user is talking about can be provided and long-term marketing can be achieved. By combining the characteristics of the personal media with brand-specific storytelling marketing, storytelling can enhance a brand value, fellowship by the characteristics of the personal media can be created, and loyal consumers can be made.;COPYRIGHT KIPO 2020
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