The present invention provides an apparatus and method for constructing digital data and cultural tourism content of architectural cultural facilities using spatial syntax theory that analyzes the social and psychological space usage behavior of visitors and enables efficient prior experience of building cultural facilities as cultural tourism content. Related to this, the spatial syntax theory-based analysis unit that classifies the entire space hierarchically by analyzing the relationship with the surrounding street space and the internal structure of the building by using the spatial syntax theory program for building cultural facilities; the spatial syntax theory-based analysis unit A digital data processing unit that performs 3D modeling and digitization of a real space photographed image using a 360° camera by applying BIM (Building Information Modeling) technology to the space of an architectural culture facility analyzed in 3D and recorded by the digital data unit A digital content conversion unit that converts 360° digital data into digital content capable of pre-spatial experience; customized tourism that utilizes the digital content converted by the digital content conversion unit as a tool for prior experience according to the purpose of use before visiting the actual architectural and cultural facilities It includes a customized tourism contentization unit to make content; a digital content implementation providing unit that enables users to experience the customized tourism content provided by the customized tourism contentization unit in advance.
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