The present invention relates to a system for providing a big data analysis-based personalized marketing service based on an electronic value declaration system and, more specifically, to a system for providing a big data analysis-based personalized marketing service based on an electronic value declaration system capable of constructing big data according to communication between an electronic value declaration device installed in a store and a user terminal and providing proper information according to satisfaction and preference of a user. The system for providing a big data analysis-based personalized marketing service based on an electronic value declaration system comprises an electronic value declaration device (10), a user terminal (20), and a management server (30).;COPYRIGHT KIPO 2020
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