SYSTEM FOR PROVIDING DISCOUNT MARKETING SERVICE USING INFLUENCER ADVERTISEMENT BASED ON BIG DATA

摘要

Provided is a system for providing a discount marketing service using an influencer advertisement based on big data, comprising: at least one advertiser terminal for providing introductory content for online or offline stores of at least one business, and registering an influencer discount event for at least one product to output an event requesting discount marketing; an influencer terminal for selecting a promotion event for providing an influencer discount on a page having the influencer discount event posted thereon, and outputting a discount coupon provided in response to the promotion event to a screen; and a discount marketing service providing server including a storage unit for mapping and storing the advertiser terminal and the discount event by receiving the registered discount event from the advertiser terminal, an uploading unit for uploading the introductory content and the discount event in accordance with a request of the discount marketing, and a providing unit for providing the influencer terminal with the discount coupon in response to the promotion event when the promotion event is selected by the influencer terminal. According to the present invention, influencer data is analyzed and a marketing solution is provided based thereon, thereby increasing sales.;COPYRIGHT KIPO 2020