It is a skin material installation device 10 for hooking the skin material fixing clip 50 provided on the skin material 44 covering the cushion material 42 to the locking member 40 provided in the cushion material 42. It is provided with a pressing member 22 that contacts the skin material fixing clip 50 installed on the skin material 44 from above and press-fits the skin material fixing attachment clip 50 from above the cushion material 42 into the cushion material 42 do. It has a press-in member 20 for advancing and retreating the pressing member 22 in the vertical direction, and a drive device 18 for driving the press-in member 20. It is positioned on both sides of the pressing member 22 and includes a pair of guide bars 26 to guide the advance and retreat of the pressing member 22. The pressing member 22 advances and retreats along the guide bar 26 by the drive device 18 and the press-fitting member 20. At the position where the press-in member 20 has advanced to the cushion member 42 side, the skin material fixing clip 50 is caught by the locking member 40.
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