SÉLECTION EN TEMPS RÉEL DE PUBLICITÉS CIBLÉES PAR DES DISPOSITIFS CIBLES TOUT EN PRÉSERVANT LA CONFIDENTIALITÉ DES DONNÉES

摘要

Disclosed embodiments relate to efficiently providing advertising competition rules to a personal computing device of a user. Techniques include maintaining a plurality of sets of advertising competition rules, the plurality of sets of advertising competition rules being associated with a plurality of discrete advertising campaigns; receiving non-personal advertisement targeting data from the personal computing device; filtering the plurality of sets of advertising competition rules using a filtering technique, based on the non-personal advertisement targeting data, to identify a subset of the plurality of sets of advertising competition rules; and transmitting the subset of the plurality of sets of advertising competition rules to the personal computing device.