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PROCÉDÉ ET APPAREIL DE RECONNAISSANCE D'UTILISATEUR POUR FOURNIR UN GUIDE, UN CONTENU ET DES SERVICES PERSONNALISÉS, ET UNE PUBLICITÉ CIBLÉE SANS ENREGISTREMENT VOLONTAIRE DE L'UTILISATEUR
PROCÉDÉ ET APPAREIL DE RECONNAISSANCE D'UTILISATEUR POUR FOURNIR UN GUIDE, UN CONTENU ET DES SERVICES PERSONNALISÉS, ET UNE PUBLICITÉ CIBLÉE SANS ENREGISTREMENT VOLONTAIRE DE L'UTILISATEUR
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摘要
A method and an apparatus for recognizing different users in a household without having the users to register or enroll their biometric features are provided. The apparatus may leverage sensors integrated with a remote control device or connected to a media device and create pseudo-identity of a user when the user is consuming the content services from media device. When pseudo-identity is created, user's content preference, user's viewing habit, and user's viewing behavior with respect to the content, may be associated with more than one pseudo-identity to better identify the same user. In subsequent usage, personalized services, such as personalized guide & programs, user-selected preferences, targeted advertisement, or content recommendation, may be provided by service provider to user in a subtle and natural manner.
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