To investigate the effects of Information Systems on sustainable competitive advantage within the aviation industry. A case :Kenya Airways Limited

摘要

Information systems are used in organizations to build sustainable competitive advantage.udHowever these systems are subject to change when organization is responding to change fromudthe external forces. This study focused on the three dimensions of information systems i.e.udtechnology, strategic leadership and organization and how these are managed to buildudcompetitive advantage. With Porter's five-force model and the value chain model, this studyudspecifically aimed at assessing the effect of technology on competitive advantage, determiningudthe extent to which organization characteristics impact on competitive advantage anduddetermining the role of strategic leadership on sustainable competitive advantage during strategicudchange.udFrom the population of 900, the sample of 13% which is equivalent to 117 was drawn fromudexecutive directors, senior managers and managers and pilots who were picked by stratifiedudsampling from Kenya Airways Ltd. Self-administered questionnaires and personal interviewsudwere used. Data analysis was done by Measures of Central Tendency, Chi-square andudDescriptive Analysis (percentages and averages) which was followed by data presentation on barudgraphs, pie charts and tables. The study concludes technology should result in factors that buildudcompetitive advantage with resources and capabilities in business processes being strategicallyudflexible and costly for imitation by competitors. During change culture should focus onudimportant stakeholders with strategic leadership focusing on employees and enhancingudcommunication systems.