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An investigation on the effect of advertising corporate social responsibility on building corporate reputation and brand equity

机译：广告企业社会责任对建立企业声誉和品牌资产的影响研究

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Hamid Reza Saeednia; Zahra Sohani;
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年度 2013
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1. An investigation on the effect of advertising corporate social responsibility on building corporate reputation and brand equity [J] . Saeednia H., Sohani Z. Management Science Letters . 2013,第4期

机译：广告企业社会责任对建立企业声誉和品牌资产的影响的调查
2. The Advertising Effects of Corporate Social Responsibility on Corporate Reputation and Brand Equity: Evidence from the Life Insurance Industry in Taiwan [J] . Ker-Tah Hsu Journal of Business Ethics . 2012,第2期

机译：企业社会责任对企业声誉和品牌资产的广告影响：来自台湾人寿保险业的证据
3. The Effects of Corporate Social Responsibility on Brand Performance: The Mediating Effect of Industrial Brand Equity and Corporate Reputation [J] . Chi-Shiun Lai, Chih-Jen Chiu, Chin-Fang Yang, Journal of Business Ethics . 2010,第3期

机译：企业社会责任对品牌绩效的影响：工业品牌资产与企业声誉的中介作用
4. Corporate Social Responsibility Efforts and Its Impact on Corporate Reputation from the Perspective of Customers - An Investigation of Major Multinational Retailers in China [C] . Ying-ying LOU International Conference on Management, Education and Social Science . 2018

机译：企业社会责任努力及其对客户的影响 - 从客户的角度 - 对中国主要跨国零售商的调查
5. A comparison of the source, media format, and sentiment in generating source credibility, information credibility, corporate brand reputation, purchase intention, and social media engagement in a corporate social responsibility campaign presented via social media [D] . Byrum, Kristie Leah. 2014

机译：在通过社交媒体展示的企业社会责任运动中，在生成来源信誉，信息信誉，企业品牌声誉，购买意愿和社交媒体参与方面，对来源，媒体格式和情感进行比较
6. Threshold effect of government subsidy corporate social responsibility and brand value using the data of China’s top 500 most valuable brands [O] . Yongzhi Qi, Yuchen Chai, Yifan Jiang 2021

机译：使用中国500强最有价值品牌数据的政府补贴企业社会责任和品牌价值的阈值效应
7. An investigation on the effect of advertising corporate social responsibility on building corporate reputation and brand equity [O] . Hamid Reza Saeednia, Zahra Sohani 2013

机译：广告企业社会责任对企业信誉和品牌股权影响的调查

An investigation on the effect of advertising corporate social responsibility on building corporate reputation and brand equity

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