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Impact of consumption aspirations and brand knowledge on customer decision making: Evidence form fast food industry of Pakistan

机译：消费愿望和品牌知识对客户决策的影响：来自巴基斯坦快餐业的证据

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Shaheer Ellahi; Muhammad Arshad; Sumaira Shamoon; Sadaf Zahoor;
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年度 2012
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1. Impact of consumption aspirations and brand knowledge on customer decision making: Evidence form fast food industry of Pakistan [J] . Ellahi S., Arshad M., Shamoon S., Management Science Letters . 2012,第7期

机译：消费愿望和品牌知识对客户决策的影响：巴基斯坦快餐业的证据
2. Impact of Customer Relationship and Enhanced Customer Perception on Customer Satisfaction: A empirical evidence of Service Industry in Pakistan [J] . Syed Taimoor Hassan Journal of Economics and Sustainable Development . 2014,第15期

机译：客户关系和增强的客户感知对客户满意度的影响：巴基斯坦服务业的经验证据
3. The Role of Social Media Marketing on Building Brand Equity (An Insight of Fast Food Industry of Pakistan) [J] . Hadiqa Riaz New Media and Mass Communication . 2019,第4期

机译：社交媒体营销在建立品牌资产中的作用（巴基斯坦快餐业的见解）
4. Effects of brand experience antecedents on brand experience and resonance: Empirical evidence from the favorite fast food brands [C] . Mohamed R.N., Musa R., Muda M., 2011 IEEE colloquium on humanities, science and engineering research . 2011

机译：品牌体验前因对品牌体验和共鸣的影响：来自最喜欢的快餐品牌的经验证据
5. Customer service experience: A quantitative analysis of frontline employees' and customers' perceptions in the fast food industry. [D] . Adufutse, William Yaw. 2010

机译：客户服务经验：对快餐行业一线员工和客户看法的定量分析。
6. A Toy Story: Association between Young Children’s Knowledge of Fast Food Toy Premiums and their Fast Food Consumption [O] . Meghan R. Longacre, Keith M. Drake, Linda J. Titus, -1

机译：玩具总动员：幼儿对快餐玩具溢价的了解与他们的快餐消费之间的关联
7. The Impact of Customer Feedback on Organizational Health when Employee Empowerment works as a moderator: Evidence from Pakistani Fast Food Industry [O] . Hafiz Muhammad Naveed, Yao Hongxing, Muhammad Akhtar, 2020

机译：当员工赋权作为主持人时，客户反馈对组织健康的影响：来自巴基斯坦快餐行业的证据

Impact of consumption aspirations and brand knowledge on customer decision making: Evidence form fast food industry of Pakistan

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