Seabourn Cruise Line: A Case Study in Achieving Quality

摘要

Just about everyone who ranks cruise lines puts Seabourn first on the list. The readers of Conde Nast Traveler ranked it the worldu27s top cruise line for three consecutive years and fifth in their survey of the top 100 overall travel experiences. Of special interest to hospitality professionals is Seabournu27s 98.5 percent score for service- higher than any other vacation experience in the world.