HR ANALYTICS AT WORK Exploring diffusion of innovation within a Swedish-based MNC

摘要

AbstractEssay/Thesis: 30 ECTSProgramme:Master Programme in Strategic Human Resource Managementand Labour RelationsLevel: Second CycleSemester/year: At/2017Supervisor: Freddy HällsténExaminer: Ylva Ulfsdotter ErikssonReport No: xxKeywords: HR Analytics, Diffusion of Innovations, qualitative case studyPurpose: This study aims to explore the spread of HR Analytics (HRA) within the HRfunction of one larger Swedish multinational corporation (MNC), identifyinghinders to diffusion and needs of HR professionals.Theory: The research draws from Diffusion of Innovation theory (DoI), which helped theresearcher frame the problem statement and the research questions. Also, itprovided a useful rationale to conduct the empirical study and interpret thefindings.Method: For this thesis, a qualitative study is conducted at one case company. The mainempirical data is obtained through 24 in-depth interviews, one workshopfacilitated by the researcher, and administrative documents. Prior to the casestudy, a pilot study consisting of eight interviews was performed among otherlarge MNCs, consultancy firms and system vendors in Swedish settings.Result: The study discovers different understandings and patterns of diffusion of HRAin the case company, in relation to different divisions, HR activities and HRroles. The study points out hinders to diffusion of HRA, which are mostly in linewith the literature on DoI. General needs of HR professionals are also identifiedin relation to the subject.