There are a large amount of business transactions made on the Internet each day.With each passing day the market for e-commerce grows and creates opportunities fore-business companies. Even if the market is expanding is it also unstable, which hasled to bankruptcy for many of them. One of the reasons for this could be the largedifference that exists between different geographical markets.The purpose with the study, is to clarify the differences and similarity's, between thedifferent e-business sites, in country's, where the cultural differences are significantand the view on the surrounding world vary, when it comes to the organization, theindividual and the technology. On the basis of the discussion above, our mainquestion will arise: is it possible to globalize the design/shape of a website for e-commerce?The study was carried out by means of observations, a couple of qualitative interviewsand a great amount of study of the literature, to establish a solid foundation forinteresting and guiding questions.The result of the study showed that a possible globalization of e-commercial sites isnot of interest without having the local aspects in mind, because there are greatdifferences between e-commercial sites in geographically wide areas.
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