Electronic waste constitutes a growing problem. Large volumes of electronic waste are generated each year and continue to rise. Electrical and electronic products are if mishandled hazardous to both environment and people. Reverse logistics is the tool used to handle these products. This qualitative study explores how reverse logistics development is affected by external factors and how drivers stimulate development within the context of electrical and electronic products.This research is a comparative study of the Swedish and Indian market. The research shows that differences exist between the two countries in both approach and execution. Historical development, values, norms and conventions contribute to the differences found. A regulatory framework is by the respondents identified as a clear prerequisite for reverse logistics. Regulation creates a safe environment through control over the processes used to address reverse logistics issues. Respondents also highlight the importance of economic and legislative drivers. The economic driver is given more weight in India compared to Sweden due to lack of legislation and consumer pressure. In Sweden, consumer pressure influences companies to reduce their environmental impact. This means that corporate citizenship and environmental issues play a larger role in Sweden compared to India.
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