An Analysis of Technology Acceptance Model- Exploring user acceptance and intension of taxi-hailing app in Shanghai

摘要

This study examines the motivations, perceptions and adoption of users towards taxi-hailingapp based on the Technology Acceptance Model(TAM) in a large metropolitan setting.Two hundred and eleven taxi-hailing app users were surveyed about their patterns of usage,demographic, perceptions about the technology, and their behavioural intentions to use onlinetaxi-hailing service. The results of this study confirm the TAM that users’ perceptions are significantlyassociated with their intentions to use cellular phones. Furthermore, perceived usefulnessis the strongest determinant of users’ attitudes and intentions toward taxi-hailing app,followed by perceived ease of use. Finally, implications of these findings for practice and researcharea are discussed.