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Social media in the festival industry - A case study of Göteborg International Film Festival's use of social media as a marketing tool

机译：节日行业的社交媒体 - 哥德堡国际电影节利用社交媒体作为营销工具的案例研究

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Karic Diana; Rinman Eric;
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年度 2011
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原文格式 PDF
正文语种 eng
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Social media in the festival industry - A case study of Göteborg International Film Festival's use of social media as a marketing tool

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