This thesis focuses on the role of design patterns in the design of the online newspaper genre. Theresearch question put forth here is: How can design patterns be used to improve the onlinenewspaper design process? Genre theory was applied to revile the structure and visual pattern ofonline newspaper design in an analysis of 85 Swedish online newspapers. Based on the resultsfrom the genre analysis, the concept of design patterns was used in forming basis for a commonlanguage for actors involved in designing online newspapers. This thesis provides a) a frameworkfor understanding design characteristics of a specific digital genre, usable for generating designpatterns b) a mapping of the design characteristics of the Swedish online newspapers c) a basisfor a common design language, expressed in a template for design patterns based on genrecharacteristics for the online newspaper genre and d) a number of high level design patternswritten specifically for front pages of online newspapers.
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