Re-boxing - how changing frames can stimulate ideation and lead to radical innovation

摘要

Recently the interest in working actively with innovation has become more pronounced amongstbusinesses, which highlights the increasing need for organizations to be more innovative tosurvive on mature markets. Existing models for innovation assume that ideas can be gatheredfrom within the company or external sources while entirely overlooking the need to work activelywith creating a wide basis of ideas within the organization, and how this could be achieved.Two examples of ways to stimulate the creation of ideas within a company are developing acreative environment and using ideation methods. This project illustrates how creative thinkingand ideation methods can be introduced into the early stages of an organization’s innovationprocess and explores how a series of workshops can enable the organization to generate a widepool of ideas and concepts that can lead to innovations with radical effects on the organizationand the industry. This project explores the concept of “thinking outside the box” and highlightsthe importance of replacing frames and limitations around tasks, and working in parallel withdefining tasks and solutions in order to achieve a creative outcome.