Pro Bono in the Business of Management Consulting. Why and how do Companies within the Business of Management Consulting work with Pro Bono?

摘要

The purpose of this study was to investigate why and how companies within the business of management consulting work with pro bono. Four management consulting companies were interviewed to investigate for what reasons they engage in pro bono projects, and what kind of projects they choose. The result from the study showed that the reasons for why companies engage in pro bono projects depend on the individuals within the companies, and that they engage for altruistic reasons, but also because the companies use this as a part of their marketing strategy. The study also showed that because of the wide definition of pro bono, many different kinds of projects can be included. The study resulted in a suggestion for a best-practice for the management consulting companies´ work with pro bono.