Цінова стратегія і стратегія ціноутворення організації: термінологічна та змістовна ідентифікація

摘要

The article is devoted to the terminology and content identification seemingly identical concepts "pricing strategy" and "pricing strategy". The article contains evidence that the pricing strategy determines the direction, principles and procedure to implement the pricing policy of the company, and pricing strategy creates a set of rules and practices on price formation in accordance with the pricing strategy of the company.