Since the invention of IBM 360, the first computing system about five decades ago, the processing and software capabilities have grown by leaps and have become major components of businesses. The software applications and capabilities for major business have become necessity rather than a "differentiating" factor to conduct their businesses. This thesis aims to analyze the product strategies in the enterprise software, specifically from the competitive point of view and their position in the market, new technology architectures and core competencies of an organization.
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