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Multi-period optimal network flow and pricing strategy for commodity online retailer

机译:商品在线零售商的多周期最优网络流量和定价策略

摘要

This thesis aims to study the network of a nationwide distributor of a commodity product. As we cannot disclose the actual product for competitive reasons, we will present the research in terms of a similar, representative product, namely salt for ice prevention across United States. The distribution network includes four kinds of nodes, sources, buffer locations at sources, storage points and demand regions. It also includes four types of arcs, from sources to buffer locations and to storage points, from buffer locations to storage points, and from storage points to demand regions. The goal is to maximize the total gross margin subject to a set of supply, demand and inventory constraints. In this thesis, we establish two mathematical models to achieve the goal. The first one is a basic model to identify the optimal flows along the arcs across time by treating product prices and market demand as fixed parameters. The model is built in OPL and solved by CPLEX. We then carry out some numerical analyses and tests to validate the correctness of the model and demonstrate its utility. The second one is an advanced model treating product prices and market demand as additional decision variables. The product price and market demand are related by an exponential function, which makes the model difficult to solve with the available commercial solver codes. We then propose several algorithms to reduce the computational complexity of the model so that we can solve with CPLEX. At last, we compare the algorithms to identify the best one. We provide additional numerical tests to show the benefit from including the pricing decisions along with the optimization of the network flows.
机译:本文旨在研究全国商品分销网络。由于我们出于竞争原因无法透露实际产品,因此我们将以类似的代表性产品(即全美国用于预防冰冻的食盐)来介绍研究。分配网络包括四种节点,源,源,存储点和需求区域的缓冲区位置。它还包括四种类型的弧,从源到缓冲区位置和到存储点,从缓冲区位置到存储点,从存储点到需求区域。目标是在一定的供应,需求和库存约束下最大化总毛利率。本文建立了两个数学模型来实现这一目标。第一个是通过将产品价格和市场需求作为固定参数来识别跨时间沿弧线的最佳流量的基本模型。该模型建立在OPL中,并由CPLEX解决。然后,我们进行一些数值分析和测试,以验证模型的正确性并证明其实用性。第二个是将产品价格和市场需求作为附加决策变量的高级模型。产品价格和市场需求通过指数函数关联,这使得模型难以使用可用的商业求解器代码进行求解。然后,我们提出了几种算法来降低模型的计算复杂度,以便可以使用CPLEX进行求解。最后,我们比较算法以确定最佳算法。我们提供了其他数值测试,以显示包括定价决策以及网络流量优化的好处。

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