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Multi-period pricing for perishable products : uncertainty and competition

机译:易腐产品的多期定价:不确定性和竞争

摘要

The pricing problem in a multi-period setting is a challenging problem and has attracted much attention in recent years. In this thesis, we consider a monopoly and an oligopoly pricing problem. In the latter, several sellers simultaneously seek an optimal pricing policy for their products. The products are assumed to be differentiated and substitutable. Each seller has the option to set prices for her products at each time period, and her goal is to find a pricing policy that will yield the maximum overall profit. Each seller has a fixed initial inventory of each product to be allocated over the entire time horizon and does not have the option to produce additional inventory between periods. There are no holding costs or back-order costs. In addition, the products are perishable and have no salvage costs. This means that at the end of the entire time horizon, any remaining products will be worthless. The demand function each seller faces for each product is uncertain and is affected by both the prices at the current period and past pricing history for her and her competitors. In this thesis, we address both the uncertain and the competitive aspect of the problem. First, we study the uncertain aspect of the problem in a simplified setting, where there is only one seller and two periods in the model.
机译:在多期间环境中的定价问题是一个具有挑战性的问题,并且近年来引起了很多关注。在本文中,我们考虑了垄断和寡头定价问题。在后者中,几个卖家同时为他们的产品寻求最佳定价策略。假定产品具有差异性和可替代性。每个卖方都可以选择在每个时间段为其产品设置价格,她的目标是找到一种能够产生最大整体利润的定价政策。每个卖方都有在整个时间范围内分配的每种产品的固定初始库存,并且不能选择在各个期间之间生产其他库存。没有持有成本或缺货成本。此外,产品易腐烂,而且没有打捞成本。这意味着在整个时间范围的尽头,任何剩余的产品将一文不值。每个卖方对每种产品所面临的需求函数是不确定的,并且受当期价格以及其及其竞争对手过去的定价历史的影响。在本文中,我们同时解决了该问题的不确定性和竞争性方面。首先,我们在简化的情况下研究问题的不确定方面,其中模型中只有一个卖方和两个时期。

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