A good User Experience is not about just “getting the job done” in the most efficient way. It is also about the subjective elements, providing a positive experience to the user while doing so; emotionally and affectively, having the user engage with the service or product.Knowing when this takes place means we need ways of measuring concepts like attention. The basis for this should preferably be rooted in our understanding of the anatomically based attention networks of the brain. This thesis looks at biometric markers of cognitive and affective processes; at the overview level Electroencephalography (EEG), Galvanic Skin Conductance (GSR), Heart Rate and Heart Rate Variability as well as Face Expression Detection – and in much more detail Eye Tracking.A simple framework for relating eye movements and pupil dilations to the visual processing system and to the attentional networks is suggested. It is demonstrated that it is possible to identify components of attention and cognitive load using low cost eye tracking in conventional office settings. It is also shown that aspects of surprise, similar to negativity feedback error coding, is measurable. Behavioural patterns possibly related to time on target, cognitive load, performance or stimuli are inferred. The existence of possibly unique individual gaze patterns related to visual stimuli or to the brain’s Default Mode Network are shown. A way of synchronizing EEG and Eye Tracking is also suggested, and in addition, a few software assets (a Python interface to The Eye Tribe tracker and an implementation of the Attention Network Test (ANT)) have been created.
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