1. It makes little sense to talk about "visual aesthetics" as an isolated modality.2. The genre determines the aesthetic qualities.3. Aesthetic is not equal to good, pleasant, pretty, or nice.4. Aesthetic experience is connected with intellectual deliberation as much as with immediate, "visceral" response.5. We need holistic, interpretative approaches to dealing with aesthetics in interaction design.These five beliefs are introduced and substantiated by means of examples and argumentation.
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