Overall Planning and Designing Activity in Merchandise Planning for Womenu27s Blouses

摘要

Today, creating good designs for merchandise is not enough to meet the idea of placing priority on consumers. Overall planning and designing activity, including how to do with merchandise distribution circulation, is indispensable. The purpose of this paper is to examine merchandise planning for women’s blouses.The examination is based on two things :1. Overseas fieldwork such as merchandise survey and information gathering.2. Sales results obtained by POS system data that reflect actual consumer tendency.The following are the results obtained from the above :1. Blouses as a merchandise group can be classified into 8 items, and the 8 items into 19 categories.2. Types and concepts of blouse merchandise in Japan, France and Italy were clarified.3. In Seoul, South Korea,age difference was observed between consumers of coats and blouses. The difference comes from the types of merchandise planning, and how the merchandise is displayed (for example, where and with what otherbrands).4. Sales are high in the Spring months of March and April, and in the autumn months of September and October.5. Changes in temperature significantly affect design elements.