Wearing Evaluation of Fast Fashion Brand Conventional Brand Clothes by Elderly Day-Care Subjects

摘要

In this study, 75 elderly people in day care participated in a mini fashion show as models and evaluated the clothes they wore. The clothes were selected by the elderly themselves from among 51 samples of five different themes, including fast fashion brands and conservative brands. Among the five themes, the elderly liked fast fashion brands most (61.3%). Few of them considered costly clothes a status symbol, and many tended to like distinctive-looking trendy clothes. A covariance structure analysis was conducted to clarify the relationship between the elderlyu27s "fashion behavior" and "wearing evaluation. The results showed that the elderlyu27s "fashion behavior" had a strong influence on their "wearing evaluation" (path coefficient of 0.86), which is reflected in findings such as the more the elderly believe "I want to look youthful" or "The clothes you wear can affect peopleu27s trust in you," the more they answered yes to "I am interested in fashion therapy" and "Enjoying fashion puts me in a positive frame of mind." The structural equation model of "wearing evaluation" onsisted of 3 latent constructs ("fashion therapy," "conformity," and "a sense of stability/relief) with 8 manifest variables. Significant path coefficients showed positive effects for "conformity" on "a sense of stability/relief" (0.46) and for "a sense of stability/relief" on "fashion therapy" (0.96).