Reflective visualization and verbalization of unconscious preference

摘要

A new method is presented, that can help a person become aware of his or herunconscious preferences, and convey them to others in the form of verbalexplanation. The method combines the concepts of reflection, visualization, andverbalization. The method was tested in an experiment where the unconsciouspreferences of the subjects for various artworks were investigated. In theexperiment, two lessons were learned. The first is that it helps the subjectsbecome aware of their unconscious preferences to verbalize weak preferences ascompared with strong preferences through discussion over preference diagrams.The second is that it is effective to introduce an adjustable factor intovisualization to adapt to the differences in the subjects and to foster theirmutual understanding.