Participatory radio as the voice of the community : a comparative study of selected radio stations in the Eastern Cape, South Africa

摘要

This research project was aimed at assessing whether community radio stations are indeed the voice of the community or are set out to fulfil their own agenda. This study therefore looked at three different categories of community radio stations, namely the faith-based radio (Kingfisher FM), geographic community radio (Radio Grahamstown) and institutional community radio (Forte FM) with the aim of studying their activities and comparing the three. Relevant literature has been reviewed and data have been collected using both quantitative and qualitative methods through questionnaires, personal interviews and focus group interviews. The study however leans more on the qualitative approach and a quantitative approach has merely been used to identify the trends of the views of the participants. The analysis of data highlights the views of the respondents about these radio stations as the voice of the community. The views of the respondents from the three radio stations showed that these stations enjoy a very good patronage from the listeners in Port Elizabeth (Kingfisher FM), Grahamstown (Radio Grahamstown) and Alice (Forte FM), respectively. The results and discussions confirm that these radio stations meet their various individual needs of the listeners and that of the community at large. In addition, the fact that participants of the focus groups and survey respondents for these three selected radio stations reported that the Station regularly fulfils the major functions of a radio station, which is to inform, educate and entertain them, showed that these radio stations are acting socially responsible as well. This study was also able to confirm that these community radio stations do give opportunities to listeners to contribute to programme content development, which shows the willingness of these stations to give voice to the listeners and allow them to be part of their own personal development and that of the community at large.