The feasibility of starting a dating company in South Africa

摘要

The purpose of the research is to determine the feasibility of starting a dating company, which focuses specifically on the South African market. Further sub problems were defined as follow: • Which South Africans would use a dating service, that is, who will be the main customers? • Is there specifically identifiable information that can help to recognise customers? Or can a profile be created for to identify customers? • How much are the customers willing to pay? • Does or can technology play a role in in courtship? The role of technology was investigated, in which it was found that globalisation affects everyone. One of the core factors that caused many other technologies to evolve from it, is the Internet. The intranet was a natural evolution from the Internet, which is normally specific to a company. A further literature survey was conducted to gain an understanding of dating companies globally and locally, to gain an understanding of the subject, which was used to create a questionnaire. The questionnaire reached a 120 participants, with 52 participants responding, which relates to a response rate of 43.3 percent. The questionnaire produces 37 variables, which were correlated, and as a result it was recommended that it is feasible to start a dating company in South Africa.