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An evaluation of the marketing and distribution channels of the Mzuzu Coffee Planters Cooperative Union (MZCPCU)

机译:mzuzu咖啡种植者合作社联盟(mZCpCU)的营销和分销渠道评估

摘要

Literature and the cooperative movement in Malawi shows that the first cooperative was established in 1947. Since the economy of the country depends on agriculture, most cooperatives were strongly developed in the fields of agricultural production, and processing and marketing. The first coffee cooperative was registered in 1950, known as the Nchenachena Coffee Producers Cooperative Society. After Malawi 's independence in 1964, agricultural cooperatives were dissolved and government formed the Farmers Marketing Board (FMB) to take over all marketing activities of all crops, including coffee. The FMB was replaced by the Agricultural Development and Marketing Corporation (ADMARC) in 1967. After the dissolution of agricultural cooperatives, government saw the need for crop development and established Smallholder Coffee Authority in 1971. The Smallholder Coffee Authority worked up to 1999 when it collapsed because of administrative and financial problems. Due to the failure of the Smallholder Coffee Authority, the government of Malawi reintroduced agricultural cooperatives in 1999. Mzuzu Coffee Planters ' Cooperative Union was formed in 2006 following the re-introduction of cooperatives. The union is mandated to promote sustainable production, processing and marketing of Arabica coffee on behalf of the farmers. Since its inception, the output of coffee for export from the Mzuzu Coffee Planters Cooperative Union has increased from 156 tonnes in 2006 to over 400 tonnes in 2009. The increase in coffee exports was not by mere chance but a number of factors contributed to this success. The main reasons for this success were: • Strong prior relationship between the growers and the buyers • The uniqueness of the cooperative business model • The unique taste and quality of coffee grown • The introduction of a different approach to farming coffee Currently there is high demand for organic coffee and this could be a niche market that is not only rewarded with premium prices but also creates environmental friendly business. The union considers Fair Trade market as an alternative approach to conventional trade, aiming at improving the livelihoods of smallholder producers by improving payments, giving them fair prices and providing continuity in trading relationships.
机译:马拉维的文献和合作社运动表明,第一个合作社成立于1947年。由于该国的经济依赖农业,因此大多数合作社在农业生产,加工和销售领域得到了大力发展。第一个咖啡合作社于1950年注册,称为Nchenachena咖啡生产者合作社。 1964年马拉维独立后,农业合作社解散,政府组建了农民营销委员会(FMB),接管了包括咖啡在内的所有农作物的所有营销活动。 FMB于1967年由农业发展和营销公司(ADMARC)取代。在农业合作社解散后,政府意识到了对作物发展的需求,并于1971年成立了小农咖啡局。小农咖啡局在1999年倒闭之前一直运作到1999年。由于行政和财务问题。由于小农咖啡局的失败,马拉维政府于1999年重新引入了农业合作社。随着合作社的重新引入,姆祖祖咖啡种植者合作社联盟于2006年成立。联盟受权代表农民促进阿拉伯咖啡的可持续生产,加工和销售。自成立以来,姆祖祖咖啡种植者合作社联盟出口的咖啡产量已从2006年的156吨增加到2009年的400吨以上。咖啡出口量的增加并非偶然,而是许多因素促成这一成功。 。取得成功的主要原因是:•种植者和购买者之间的牢固关系•合作商业模式的独特性•种植咖啡的独特口味和质量•引入了另一种种植咖啡的方法目前有很高的需求有机咖啡,这可能是一个利基市场,不仅可以享受高价,而且可以创造环保业务。工会认为公平贸易市场是常规贸易的替代方法,旨在通过改善支付,给他们公平的价格并保持贸易关系的连续性来改善小农生产者的生计。

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