The Cultural Aspects of Design Jordanian Websites: An Empirical Evaluation of University, News, and Government Website by Different User Groups

摘要

This study attempts to describe a comparative study of a number of Jordanian local websites used in Jordan. The purpose of the study is to determine the different kind of “cultural markers” that influence user’s website usability. Furthermore, this study attempts to identify Jordanian cultural sensitive design elements to use for culturally centered Jordanian website design. In addition, this paper studies the effect of both cultural dimensions and users interface components on user's acceptance using Technology Acceptance Model (TAM). The outcome shows similar preference perceptions, whilst others differ.